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DONOVAN BUILDING AKA MOTOWN RECORDS |
Barry
Gordy borrowed capital from his family and founded his Motown music firm in the
converted home that is now recognized as the Hitsville Motown Museum on West
Grand Boulevard. As his business prospered he turned Motown Records into a
production line industry. Eventually, I believe, he purchased at least a dozen
of the large homes that faced West Grand Boulevard to serve as offices and
production suites for his business.
By 1968, Motown Music was cramped in the various homes they occupied so Barry
Gordy purchased the Donovan Building at Woodward and I-75 for their home
offices. By this time, Motown Music has become the world’s largest black-owned
and operated corporation. Apparently, many of the artists who created the wealth
for Motown found the Donovan Building too professional and bureaucratic. It
lacked soul. They preferred the informality of the many homes along West Grand.
Apparently, after moving to the Donovan Building, Barry Gordy held many of his
most important meetings at the Ponchatrain Hotel on West Jefferson rather than
at the Donovan Building, further separating himself from the artists who helped
create his wealth.
In 1972, Barry Gordy moved his Motown business to Hollywood seeking greater
financial success by locating in the entertainment center of the world. He also
hoped to shift from the production of music into the production of films. He
more or less moved to Los Angeles under cover of darkness since he told few of
his artists or colleagues about his intentions to the leave the Motor City.
Needless to say, many Detroit African Americans admired Barry Gordy since he
succeeded at rivaling whites in capitalist ntrepreneurship. They felt a great
loss when Gordy spurned Detroit for the presumably greater riches of California.
Perhaps many of the artists who were not invited to come to Hollywood still bear
animus toward Barry Gordy.
In many ways, Motown Industries best years were behind them when Gordy moved his
business to Hollywood. He hoped to move from music into movies but produced, I
believe, only one highly successfully film - The Lady Sings the Blues. Tastes in
music also changed and by the 1970s, the Motown sound lost its popularity. In
the 1990s, Gordy sold his interests in Motown Industries and the firm passed
through several international conglomerates.
This building at 2457 Woodward remains owned by one of the international firms
that purchased the successor firms of Motown Industries. The building is located
very close to Detroit’s prosperous downtown entertainment districts—The Fox
Theater, Comerica Park, Ford Field and the Gem Theater. On January 6, 2003; the
owners of the former Detroit headquarters of Motown Music announced a $28
million redevelopment of the structure. The lower floors would be remodeled to
create a large museum of Motown Music, its stars, its entrepreneurs and its
sounds. The upper floors of the Donovan Building would be converted into
attractive apartments or condos appealing to the young people who worked nearby
in downtown Detroit. As of February, 2004, there was little evidence of the
reinvigoration of this building. The building has not been used since 1972 when
Barry Gordy moved his highly successful and popular firm to Hollywood.
The Donovan Building, later occupied by Motown Records, abandoned for decades,
was demolished as part of Detroit's beautification plan before the Super Bowl in
2006.
Source: Detroit
1701 |
Wikipedia
Buildings of Detroit (Demolition Photos)
Detroit 1701 -
Donovan Building
Detroitblog -
Donovan Building Demolition and History
Detroit News - Donovan Demolition
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